McDonald's is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, USA. They revived their business as a hamburger stand. The first time a McDonald's franchise used the Golden Arches logo in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, an entrepreneur, joined the company as a franchise agent and began buying chains from McDonald's brothers. McDonald's has its original headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in early 2018.
McDonald's is the world's largest restaurant chain based on revenue, serving more than 69 million customers daily in more than 100 countries around 36,900 outlets by 2016. Although McDonald's is famous for its hamburgers, they also sell cheeseburgers, chicken products, fries, breakfast items , soft drinks, milkshakes, wraps, and desserts. In response to changes in consumer tastes and negative reactions due to the inconvenience of their food, the company has added to the menu of salads, fish, smoothies, and fruit. McDonald's Corporation's revenues come from leases, royalties, and fees paid by the franchisee, as well as sales at restaurants operated by the company. According to a BBC report published in 2012, McDonald's is the second largest private company in the world (behind Walmart with 1.9 million employees), 1.5 million of whom work for the franchise.
Video McDonald's
Histori
The siblings of Richard and Maurice McDonald opened in 1940 the first McDonalds at 1398 North E Street on West 14th Street in San Bernardino, California (on 34.1255Ã, Â ° N 117.2946Ã, Â ° W / 34.1255; -117.2946 ) but it was not recognized by McDonald today ; Ray Kroc makes changes to your business to modernize it. The brothers introduced the "Speedee Service System" in 1948, using the principles of modern fast-food restaurants used by their White Castle predecessors more than two decades earlier. The original mascot of McDonald's is a chef's hat. on a hamburger called "Speedee". In 1962, Golden Arches replaced Speedee as a universal mascot. The symbol, Ronald McDonald, was introduced in 1965. Clowns, Ronald McDonald, appeared in advertisements to target their children's audiences.
On May 4, 1961, McDonald's first filed a US trademark under the name "McDonald's" with a description of "Drive-In Restaurant Services", which is constantly updated. On September 13, McDonald's, under the guidance of Ray Kroc, filed a trademark on the new logo - the "M" symbol overlapping and double-curving. But before the double arch, McDonald's used a single arch for their building architecture. Although the "Golden Arches" logo appears in various forms, this version was not used until November 18, 1968, when the company was favored by the U.S. trademark.
The company is currently rewarding the founder of Ray Kroc's franchise business on April 15, 1955. It is actually the McDonald's restaurant that opened ninth overall, although this location was demolished and rebuilt in 1984. Kroc then purchased the McDonald's equity brothers in the company and started reach of companies around the world. Kroc was listed as an aggressive business partner, pushing McDonald's brothers out of the industry.
Brothers Kroc and McDonald are struggling to control the business, as documented in Kroc's autobiography. The San Bernardino restaurant was eventually torn down (1971, according to Juan Pollo) and it was sold to the Juan Pollo network in 1976. It now serves as the headquarters for the Juan Pollo chain, and the McDonald's and Route 66 museums. With McDonald's expansion into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its advantages are also often the topic of public debate about obesity, corporate ethics, and consumer responsibility.
Maps McDonald's
Company review
Facts and numbers
McDonald's restaurant is found in 120 countries and regions worldwide and serves 68 million subscribers every day. McDonald's operates 36,899 restaurants worldwide, employing more than 375,000 people by the end of 2016. There are currently 5,669 corporate locations and 31,230 franchise locations, covering 21,559 franchised locations for conventional franchises, 6,300 licensed locations for development licenses, and 3,371 locations licensed to foreign affiliates, especially Japan.
Focusing on its core brand, McDonald's began to break away from other chains it acquired during the 1990s. The company had a majority stake in the Chipotle Mexican Grill until October 2006, when McDonald's was fully divested from Chipotle through the stock exchange. Until December 2003, he also owned Donatos Pizza, and had a small portion of Aroma Cafe from 1999 to 2001. On August 27, 2007, McDonald's sold the Boston Market to Sun Capital Partners.
In particular, McDonald's has increased shareholders' dividends for 25 consecutive years, making it one of the S & P 550 Aristocrat Dividends. In October 2012, its monthly sales dropped for the first time in nine years. In 2014, its quarterly sales went down for the first time in seventeen years, when sales went down for the rest of 1997.
In the United States, it was reported that drive-through sales accounted for 70 percent of sales. McDonald closed 184 restaurants in the United States by 2015, which is more than what they planned to open. This move is also the first time McDonald's has experienced a net decline in a number of locations in the United States since 1970.
Business model
The company currently owns all the land, which is estimated to be worth $ 16 to $ 18 billion, of which the restaurant is located. The company gets most of its revenue from lease payments from franchisees. Lease payments are up 26 percent between 2010 and 2015, accounting for one-fifth of the company's total revenue at the end of the period. Recently, there was a call to spin-off US corporate ownership into a trust of potential real estate investments, but the company announced at its investor conference on November 10, 2015, that this would not happen. CEO, Steve Easterbrook discusses that pursuing the REIT option will pose too great a risk to the company's business model.
The UK and Ireland business model differs from the US, where less than 30 percent of franchised restaurants, with a majority under company ownership. McDonald's trains its franchise and management at Hamburger University in Oak Brook, Illinois. In other countries, McDonald's restaurant is operated by a joint venture of McDonald's Corporation and other local or government entities.
According to Eric Schlosser (2001), Eric Schlosser (2001), nearly one in eight US workers have worked at McDonald's. Employees are encouraged by McDonald's Corp to keep their health by singing along with their favorite songs to relieve stress, attend church services to have lower blood pressure, and take two holidays each year to reduce the risk of myocardial infarction. Fast Food Nation also states that McDonald's is the largest private operator in the US playground, as well as the largest buyer of beef, pork, potatoes and apples. The selection of meat used by McDonald's varies to some extent based on host country culture.
Headquarters
The McDonald's headquarters complex, McDonald's Plaza, is located in Oak Brook, Illinois. It sits on the site of the former headquarters and stable area of ​​Paul Butler, the founder of Oak Brook. McDonald's moved to an Oak Brook facility from an office in Loop Chicago in 1971.
On June 13, 2016, McDonald's confirmed plans to move its global headquarters to the West Loop Chicago neighborhood on the Near West Side. The 608,000 square foot structure was built on the former Harpo Productions site (where the Oprah Winfrey Show and some other Harpo productions were recorded) and opened on June 4, 2018.
Board of directors
In November 2014, the board of directors has the following members:
- Andrew J. McKenna, chairman
- Susan E. Arnold, executive of Global Consumer & amp; Carlyle Group Retail Group
- Robert A. Eckert, operating partner of Friedman Fleischer & amp; Lowe
- Enrique Hernandez Jr., president and CEO of Inter-Con Security
- Jeanne P. Jackson, president of products and merchandising for Nike, Inc.
- Richard H. Lenny, operating partner of Friedman Fleischer & amp; Lowe
- Walter E. Massey, president of the Chicago Institute of Art School
- Cary D. McMillan, CEO of True Partners Consulting LLC
- Sheila A. Penrose, non-executive chairman of Jones Lang LaSalle
- John W. Rogers Jr., chairman and CEO of Ariel Investments
- Roger W. Stone, chairman and CEO of KapStone Paper and Packaging
- Don Thompson, president and CEO
- Miles D. White, chairman and CEO of Abbott Laboratories
On March 1, 2015, after becoming chief brand officer of McDonald's and former heads in England and Northern Europe, Steve Easterbrook became CEO, replacing Don Thompson, who resigned on January 28, 2015.
Global operations
McDonald's has become a symbol of globalization, sometimes referred to as the "McDonaldisation" of society. The Economist newspaper uses the "Big Mac Index": the comparison of Big Mac costs in various world currencies can be used to unofficially assess the parity of the purchasing power of this currency. Switzerland has the most expensive Big Mac in the world in July 2015, while the country with the cheapest Big Mac is India (though for Mac Maharaja - the next cheapest Big Mac is Hong Kong).
Thomas Friedman once said that there is no country with McDonald's that fights with another. However, "The Golden Miracle Theory of Conflict Prevention" is not entirely true. The exceptions were the 1989 US invasion of Panama, the NATO bombing of Serbia in 1999, the 2006 Lebanon War, and the 2008 South Ossetian war. McDonald ceased operations at company-owned stores in the Crimea after Russia annexed the territory in 2014. On August 20, 2014, when tensions between the United States and Russia stiffened over events in Ukraine, and the resulting US sanctions, the Russian government temporarily closed down four McDonald's outlets in Moscow, citing sanitation issues. The company has been operating in Russia since 1990 and in August 2014 has 438 stores across the country. On August 23, 2014, Russian Deputy Prime Minister Arkady Dvorkovich ruled out the government's move to ban McDonald's and rejected the assumption that the temporary closure had anything to do with sanctions.
Some observers claim that companies should be given credit for improving service standards in the markets it enters. A group of anthropologists in the study titled Golden Arches East see the impact of McDonald's on East Asia and Hong Kong, in particular. When it opened in Hong Kong in 1975, McDonald's was the first restaurant to consistently offer clean toilets, encouraging customers to demand restaurants and other institutions alike. McDonald's has partnered with Sinopec, the second largest oil company in the People's Republic of China, for utilizing the growing use of personal vehicles by opening many drive-thru restaurants. McDonald's has opened McDonald's and McCafà © Å restaurants in the basement of the French art museum, The Louvre.
The company said it would open a vegetarian restaurant in India by mid-2013. Foreign restaurants are banned in Bermuda, with the exception of KFC, which was present before the current law was passed. Therefore, there is no McDonald's in Bermuda.
On January 9, 2017, 80% of franchise rights in mainland China and Hong Kong sold for US $ 2.080 billion to the consortium of CITIC Limited (for 32%) and private equity funds managed by CITIC Capital (for 20%) and Carlyle (for 20%), which CITIC Limited and CITIC Capital will also form a joint venture to own shares.
Products
McDonald's mainly sells hamburgers, various types of chicken, chicken sandwiches, fries, soft drinks, breakfast stuffs and desserts. In most markets, McDonald's offers salads and vegetarian items, dressings, and other local fare. Seasonally, McDonald's offers McRib sandwiches. Some of the seasonal speculations of McRib add to its appeal.
Products are offered as "eat-in" (where the customer chooses to eat at the restaurant) or "take-out" (where the customer chooses to take food for off-site consumption). The "meal" meal was provided on a plastic tray with a piece of paper on the floor of the tray. "Take-away" food is usually delivered with closed contents in a typical McDonald's brown paper bag. In either case, individual items are wrapped or boxes are appropriate.
Since Steve Easterbrook became CEO of the company, McDonald's has streamlined the menu in the United States containing nearly 200 items. The company has also been looking to introduce healthier options, and remove high fructose corn syrup from hamburger buns. The company has also removed the artificial preservatives from Chicken McNuggets, replacing chicken skin, safflower oil and citric acid found in Chicken McNuggets with peanut starch, rice starch and lemon powdered juice.
Restaurants in some countries, especially in Asia, serve soup. The local deviation from this standard menu is a characteristic in which the chain is well known, and one that is used either to comply with regional food taboos (such as the religious ban on beef consumption in India) or to provide available food with more familiar regional markets (such as sales McRice in Indonesia, or Ebi (shrimp) Burger in Singapore and Japan).
In Germany and several other Western European countries, McDonald's sells beer. In New Zealand, McDonald's sells meat pies, after a local affiliate partially relaunches the fast food chain Georgie Pie that he bought in 1996.
In the United States and Canada, after trials are limited on a regional basis, McDonald's starts offering in 2015 and 2017, respectively, a partial breakfast menu during all the restaurant hours is open.
Restaurants
Restaurant type
Most stand-alone McDonald's restaurants offer counter service and drive-through service, with indoor and sometimes outdoor seating. Drive-Thru, Auto-Mac, Pay and Drive, or "McDrive" as it is known in many countries, often have separate stations for placing, paying and taking orders, although the last two steps are often combined; first introduced in Arizona in 1975, following in the footsteps of other fast food chains. The first restaurant in England opened in Fallowfield, Manchester in 1986.
McDrive
In some countries, the location of "McDrive" near the highway does not offer a turning or seating service. In contrast, locations in high-density city environments often overlook drive-through services. There are also several locations, most of which are located in the downtown district, which offers "Walk-Thru" service as a Drive-Thru substitute.
McCafÃÆ'Â ©/span>
McCafà ©  © is an escort cafà © à © to Style McDonald's restaurant and is a concept made by McDonald's Australia (also known, and marketed, as "Macca's" in Australia), starting with Melbourne in 1993. By 2016, most of McDonald's in Australia have McCafà ©  © located within the existing McDonald's restaurant. In Tasmania, there is McCafÃÆ' © s in every restaurant, with other states immediately following. After increasing the look and feel of the new McCafà © Ã… ©, some Australian restaurants have seen an increase in sales of up to 60 percent. By the end of 2003, there were over 600 McCafÃÆ' © s around the world.
Restaurants "Create Your Taste"
From 2015-2016, McDonald's tries the concept of a new gourmet burger restaurant/service based on other gourmet restaurants such as Shake Shack and Grill'd . It was launched for the first time in Australia during the early months of 2015 and expanded to China, Hong Kong, Singapore, Arabia and New Zealand, with ongoing trials in the US market. At the "Create Your Taste" (CYT) special kiosk, customers can select all ingredients including bread and meat types along with optional additions. By the end of 2015, CYT Australia's service introduces CYT salads.
After someone orders, McDonald's advises that the wait time is between 10-15 minutes. When the food is ready, the trained crew ('host') brings the food to the customer's table. Instead of the usual cardboard and McDonald's plastic packaging, CYT food is served on a wooden board, fries in a wire basket and a salad in a Chinese bowl with a metal cutter. Higher prices applied.
In November 2016, Create Your Taste is replaced by the "Signature Crafted Recipes" program designed to be more efficient and less expensive.
More
Some locations are connected to a gas station/department store, while others are called McExpress have limited seating and/or menus or may be in a shopping center. Other McDonald's are located in Walmart stores. McStop is a location targeted at truckers and tourists who may have services found at truck stops.
In Sweden, customers who order a happy meal can use a food container for a pair of fun glasses. The company created a game known as "Slope Stars." McDonald's predicts happy glasses will continue in other countries. In the Netherlands, McDonald's has introduced McTrax that doubles as a recording studio; it reacts to touch. They can create their own taps with synth and tweak sounds with special effects.
Custom diet
The first Halal McDonald's was founded in 1997 at the Abasto de Buenos Aires mall in Buenos Aires, Argentina. There are also many halal branches in Israel.
Playgrounds
McDonald's playground is called McDonald's PlayPlace. Some McDonald's in the suburbs and certain cities have large indoor or outdoor playgrounds. The first PlayPlace with a tube-crawling design familiar with holes and slide balls was introduced in 1987 in the US, with many more being built soon after.
McDonald's Next
McDonald's Next uses an open concept design and offers digital ordering "Create Your Taste". The concept store also offers free mobile charging and table service after 18:00. The first store opened in Hong Kong in December 2015.
2006 redesign
In 2006, McDonald's introduced the "Forever Young" brand by redesigning all its restaurants, the first major redesign since the 1970s.
The purpose of the redesign is to be more like a coffee shop, similar to Starbucks. The designs include wooden tables, imitation leather seats, and muted colors; red is muted into the terracotta, yellow is shifted to gold for a "brighter" look, and olives and green sage are also added.
To create a warmer look, the restaurant has less plastic and more bricks and wood, with modern chandelier to produce softer light. Many restaurants now have free Wi-Fi and flat-screen TVs. Other upgrades include double drive-thrus, flat roof instead of sloping red roof, and replace fiber glass with wood. Also, instead of the familiar golden arches, the restaurants now feature "semi-swooshes" (half of golden arches), similar to Nike swoosh.
Smoking ban
McDonald's began banning smoking in 1994 when it banned smoking in 1,400 wholly owned restaurants.
Treatment of employees
Automation
Since the late 1990s, McDonald's has sought to replace employees with electronic kiosks who will take actions such as taking orders and receiving money. In 1999, McDonald's first tested "E-Clerks" in the suburbs of Chicago, Illinois, and Wyoming, Michigan, with a device capable of "saving money on direct staff" and attracting more than the average number of employees.
By 2013, Oxford University estimates that in the next few decades, there is a 92% chance of food preparation and serving to be automated at fast food companies. In 2016, your McDonald's "Make Sense" electronics kiosk is visible in several international restaurants where customers can order special meals. As employees drive higher wages by the end of 2010, some believe that fast food companies like McDonald's will use the tools to cut costs for hiring individuals.
Wages
On 5 August 2013, The Guardian revealed that 90 percent of British McDonald's workforce is on a zero hour contract, making it the largest private sector company in the country. A study released by Fast Food Forward conducted by Anzalone Liszt Grove Research shows that about 84 percent of all fast food employees working in New York City in April 2013 have been paid less than their legal wages by their employers.
From 2007 to 2011, fast food workers in the US attracted an average of $ 7 billion in public aid each year resulting from receiving low wages. The McResource website encourages employees to break their food into smaller pieces to feel more complete, look for refunds for unopened vacation purchases, sell goods online quickly, and "stop complaining" because "stress hormone levels increase 15 percent after ten minutes of complaining. "In December 2013, McDonald's closed McResource's website amid publicity and negative criticism. McDonald's plans to resume an internal phone help line where employees can get advice on work and life issues.
Liberal thinkers say that the Roosevelt Institute accuses some McDonald's restaurants actually pay less than the minimum wage to entry because of the 'rampant' wage theft. In South Korea, McDonald's paid part-time employees $ 5.50 an hour and was accused of paying less with an arbitrary schedule adjustment and paying a delay. By the end of 2015, Anonymous aggregate data collected by Glassdoor suggests that McDonald's in the United States pays entry-level employees between $ 7.25 per hour and $ 11 per hour, averaging $ 8.69 per hour. Managers shift paid an average of $ 10.34 per hour. Assistant managers are paid an average of $ 11.57 per hour. McDonald's CEO, Steve Easterbrook, is currently earning an annual salary of $ 1.1 million.
Strikes
McDonald's workers sometimes decide to pay more, with most of the employees on strike trying to get paid $ 15.00. When interviewed about the strike, former CEO of McDonald's Ed Rensi stated: "It's cheaper to buy a robot arm $ 35,000 than hiring an inefficient employee making $ 15 an hour bagging fries" with Rensi explaining that an increase in wages of employees might be able to take away from entry-level jobs. However, according to Easterbrook, wage increases and benefits for workers saw a 6% increase in customer satisfaction when comparing first quarter data 2015 to first quarter 2016, with greater results seen as a result.
In September 2017, two British McDonald's stores approved a strike on a zero hour contract for staff. Picket lines were formed around two stores in Crayford and Cambridge. The strike was supported by Opposition Leader Jeremy Corbyn.
Working conditions
In March 2015, McDonald's employees in 19 US cities filed 28 health and safety complaints with the US Occupational Safety and Health Administration alleging that low staff, lack of protective equipment, poor training, and pressure to work quickly have resulted in injuries. Complaints also allege that, due to the lack of first aid supplies, workers were told by management to treat burns with spices such as mayonnaise and mustard. The struggle for a $ 15 labor organization helps the workers in filing a complaint.
Animal welfare standard
By 2015, McDonald's promises to stop using eggs from a battery cage facility by 2025. Because McDonald's buys more than 2 billion eggs a year or 4 percent of eggs produced in the United States, the transition is expected to have a major impact on the egg industry and is a part from the general trend toward eggs without cages driven by consumer concerns over harsh chicken life conditions. The bird cage system from which the new egg will be sourced is disrupted by a much higher death rate, as well as introducing environmental and worker safety issues. The high mortality rate of chickens, which is more than twice that of the battery cage system, will require new research to reduce. The facility also has higher ammonia levels due to faeces being kicked into the air. Manufacturers raised concerns about production costs, which are forecast to increase by 36 percent.
McDonald's continues to source pork from facilities that use crate pregnancy, and in 2012 promises to phase them out.
Marketing and advertising
McDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio and newspapers), the company makes significant use of billboards and signboards, sponsoring sport events ranging from Small League to FIFA and Olympic World Cups. Television has played a central role in the company's advertising strategy. To date, McDonald's has used 23 different slogans in US advertising, as well as several other slogans for selected countries and territories.
Space exploration
McDonald's and NASA explored the advertising agreement for a planned mission to an asteroid 449 Hamburga; However, the spacecraft was finally canceled.
Children ads
Sports awards and awards
McDonald's is the main sponsor of the McDonald's All-American Game, a basketball game of stars played annually for American and Canadian boy and girl basketball boys.
Charity
McHappy's Day
McHappy Day is an annual event at McDonald's, where a percentage of the day's sales are awarded for charity. This is a special fundraiser for Ronald McDonald House Charities.
In 2007, celebrated in 17 countries: Argentina, Australia, Austria, Brazil, Canada, United States, Finland, France, Guatemala, Hungary, England, Ireland, New Zealand, Norway, Sweden, Switzerland, and Uruguay.
According to the McHappy Day Australian McHappy Day website, McHappy Day raised $ 20.4 million in 2009. The goal for 2010 was $ 20.8 million.
Donate McDonald's Monopoly
In 1995, the Children's Research Hospital St. Jude received an anonymous letter in Dallas, Texas, containing a $ 1 million portion of McDonald's Monopoly game. The McDonald's attendant came to the hospital, accompanied by a representative from accounting firm Arthur Andersen, who checked the card under the eye of a jewelry lens, handled it with plastic gloves, and verified it as a winner. Although the rules of the game prohibit the transfer of gifts, McDonald's abandoned the rules and made an annual payment of $ 50,000 for a full 20 year period until 2014, even after learning that the passage was sent by an individual involved in an embezzlement scheme intended to defraud McDonald's..
McRefugee
McRefugee is a poor man in Hong Kong, Japan, and China who use McDonald's 24-hour restaurant as a temporary hostel. One in five Hong Kong residents live below the poverty line. The emergence of McRefugees was first documented by photographer Suraj Katra in 2013.
Criticism
In 1990, activists from a small group known as London Greenpeace (no connection to the international group Greenpeace) distributed a leaflet entitled What's wrong with McDonald's? , criticizing environmental records, health, and labor. Corporations write to groups that demand that they stop and apologize, and, when two activists refuse to back down, sue them for defamation in one of the longest cases in British civil law. The McLibel Trial Test documentary has been featured in several countries.
In the late 1980s, Phil Sokolof, a billionaire businessman who suffered a heart attack at the age of 43, issued a full-page newspaper ad in New York, Chicago, and other major cities that accused McDonald's menus as a threat to American health. , and ask them to stop using cow fat to cook their fries.
Regardless of McDonald's objections, the term "McJob" was added to the Merriam-Webster's Collegiate Dictionary in 2003. This term is defined as "low-paying jobs that require little skill and provide few opportunities for progress".
In 2001, Eric Schlosser's Fast Food Nation included a critique of McDonald's business practices. Among the criticisms is the notion that McDonald's (along with other companies in the fast food industry) uses its political influence to increase its profits at the expense of the public health and social conditions of its workers. The book also questioned McDonald's advertising techniques that target children. While the book mentions other fast food chains, it focuses primarily on McDonald's.
In 2002, vegetarian groups, mostly Hindus and Buddhists, managed to sue McDonald for misrepresenting their fries as vegetarians, when they contained beef broth.
The Morgan Spurlock documentary in 2004 Super Size Me states that McDonald's food contributes to the increase in obesity in society and that the company fails to provide nutritional information about its food to its customers. Six weeks after the inaugural movie, McDonald's announced that it eliminated the super size option, and created the adult Happy Meal.
In 2006, an unapproved Video Game McDonald's by Italian group Molleindustria was released online. This is a parody of the company's giant business practices, taking the guise of a tycoon-style business simulation game. In the game, players play the role of CEO McDonald, choosing whether or not to use controversial practices such as genetically modified cattle feed, rainforest plowing, and corrupt public officials. McDonald issued a statement that alienated the game.
In January 2014, it was reported that McDonald's was accused of using a series of tax maneuvers to evade taxes in France. The company insisted that the tax authorities had visited France's McDonald's headquarters in Paris but insisted that it did not do anything wrong, saying, "McDonald firmly denies the allegations made by L'Express that McDonald's supposedly hides some of its income from taxes in France."
Company response to criticism
In response to public pressure, McDonald's has tried to include more healthy choices in its menu and has introduced a new slogan to its recruitment posters: "Not bad for McJob". The word McJob, first proved in the mid-1980s and then popularized by Canadian novelist Douglas Coupland in his book Generation X, has become a buzz word for low-paid, unskilled work with few prospects or benefits and a bit of security. McDonald's questioned this definition of McJob. In 2007, the company launched an advertising campaign with the slogan "Do you want a career with it?" on Irish television, insisted that his work had good prospects.
In an effort to respond to the growing consumer awareness of proven foods, fast food chains change their suppliers of both coffee beans and milk. UK chief executive Steve Easterbrook said: "British consumers are increasingly interested in the quality, source, and ethics of the foods and drinks they buy." In an effort to tap into an ethical consumer market, McDonald's switched to using coffee beans extracted from a stock certified by the Rainforest Alliance, a conservation group. In addition, in response to pressure, McDonald's UK began using organic milk supplies for its bottled milk and hot drinks, although it still uses conventional milk in milkshakes, and in all milk products in the United States. According to a report published by Farmers Weekly in 2007, the amount of milk used by McDonald's could reach 5 percent of the organic milk output in the UK.
McDonald's announced on May 22, 2008, that, in the United States and Canada, it would switch to non-trans frying oil for its French fries, and canola-based oils with corn and soybean oil, for baked goods, cakes and cookies, at the end year.
With regard to obtaining chicken from suppliers using the CAK/CAS slaughter method, McDonald's says it is necessary to see more research "to help determine whether the CAS system in current use is optimal from an animal welfare perspective."
Environmental recordings
In April 2008, McDonald's announced that its 11 restaurants in Sheffield, England have been involved in biomass trials that have reduced waste and carbon footprint by half in the area. In this experiment, waste from restaurants is collected by Veolia Environmental Services and used to generate energy in power plants. McDonald's plans to expand the project, although the lack of biomass power plants in the United States will prevent this plan from becoming a national standard in the near future. In addition, in Europe, McDonald's has recycled vegetable oil by converting it into fuel for its diesel trucks.
McDonald's has used corn-based bioplastics to produce containers for some of its products. The environmental benefits of this technology are controversial, with critics claiming that slow biodegradation, greenhouse gas emissions and contamination of traditional plastic waste streams with bioplastics can complicate recycling efforts.
In 1990, McDonald's worked with the Environmental Defense Fund to stop using the shell-styled shell-styrofoam food container to accommodate its food products. 20 years later, McDonald's announced they would try to replace styrofoam coffee cups with alternative ingredients.
The US Environmental Protection Agency has recognized McDonald's ongoing efforts to reduce solid waste by designing more efficient packaging and by promoting the use of recycled materials. McDonald's reports that they are committed to environmental leadership by effectively managing electrical energy, by conserving natural resources through recycling and reusing materials, and by addressing the problems of water management within the restaurant.
In an effort to reduce energy use by 25 percent in restaurants, McDonald's opened a prototype restaurant in Chicago in 2009 with the aim of using the model in other restaurants around the world. Building on efforts in the past, especially the restaurant that opened in Sweden in 2000 which was the first to deliberately incorporate green ideas, McDonald's designed the Chicago website to save energy by combining old and new ideas such as managing rainwater, using skylights for more natural lighting and installing multiple partitions and table surfaces made of recycled items.
When McDonald's received criticism of its environmental policies in the 1970s, it began to make substantial progress in reducing its use of materials. For example, "average food" in the 1970s - Big Macs, French fries, and drinks - requires 46 grams of packaging; today, it only takes 25 grams, enabling a 46 percent reduction. In addition, McDonald's eliminates the need for an intermediate container for cola by having a delivery system that pumps the syrup directly from the delivery truck into the storage container, saving two million pounds (910 tons) of packaging annually. Overall, weight reduction in packaging and products, as well as increased use of bulk packaging, eventually reduced packaging by twenty-four million pounds (11,000 tons) annually.
Legal case
McDonald's has been involved in a number of lawsuits and other legal cases, most of which involve trademark disputes. The company has threatened many food businesses with legal action unless it drops Mc or Mac from a trade name.
Malaysia
On September 8, 2009, McDonald's operations in Malaysia lost a lawsuit to prevent another restaurant from calling McCurry himself. McDonald lost in appeal to Malaysia's highest court, Federal Court.
Australia
In April 2007, in Perth, Western Australia, McDonald's pleaded guilty to five counts related to employing children under 15 in one of its outlets and fined A $ 8,000.
In 2016, the Australian Tax Office revealed that McDonald's Asia-Pacific Consortium has generated $ 478 million in revenues in 2013-14, but it does not pay tax on those earnings.
United Kingdom
McDonald's defends himself in some cases involving workers' rights.
The longest legal action of all time in Britain is the case of McLibel against 2 defendants who criticized a number of aspects of the company. The trial lasted 10 years and was called 130 witnesses. The European Court of Human Rights considers that the unequal resources of the plaintiffs violate the right of the accused to freedom of speech and court bias. The result is widely seen as a "PR disaster."
United States
A well-known US legal case involving McDonald's was a 1994 decision at Liebeck v. The McDonald's restaurant of Albuquerque, New Mexico resident Stella Liebeck was awarded several million dollars after she suffered third-degree burns after spilling a cup of McDonald's coffee on herself. Use of genetically engineered food
In April 2014, it was reported that McDonald's in Europe would use chicken meat produced using genetically engineered animal feed. Greenpeace argues that McDonald's saves less than one Eurocent for each chicken burger and down the road its customers do not want.
See also
- Arcos Dorados Holdings
- List of hamburger restaurants
- List of restaurant chains
- The Founder - a 2016 film detailing the creation and history of McDonald's controversial business, which is also a biography of Ray Kroc
- MaDonal - a restaurant operating in northern Iraq that mimics many of McDonald's features, unlawfully
- Maxime, McDuff & amp; McDo - a documentary film about McDonald's unification in Montreal, Quebec, Canada
References
Further reading
- Evans, Stephen (April 20, 2004). "McDonald's: The journey to health". BBC News . Retrieved June 30, 2016 .
- Horovitz, Bruce (May 8, 2014). "Testing McDonald's Spiced Fries". USA Today . Retrieved June 30, 2016 .
- Love, John F. (April 1987). "Big Mac, Fries, and Real Estate". Financial Executives (4): 20-6.
- Thomas Derdak and Jay P. Pederson, ed. (2004). "McDonald's". International directory of company history . 67 (3rd ed.). St James Press. p. 108-9. ISBN 978-1-55862-512-9.
- "McDonald's: Behind The Arches" by John F. Love, Paperback July 1, 1995
- "Grinding It Out: Making McDonald's" by Ray Kroc, 1977 ISBNÃ, 0809282593
- "Ray & Joan: The Man Who Made Luck McDonald and The Woman Who Gave It Up" by Lisa Napoli, 2016 ISBNÃ, 1101984953
- "Fast Food Nation: The Dark Side of All-American Meal" by Eric Schlosser, 2001 ISBNÃ, 0395977894
External links
- Official Site
- Company Website
Source of the article : Wikipedia
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