The Car, formerly known as Socony-Vacuum Oil Company, was the major US oil company that joined Exxon in 1999 to form a parent company called ExxonMobil. Previously one of the Seven Sisters dominated the global petroleum industry from the mid-1940s to the 1970s. Currently, Mobil continues to be the major brand name in the combined company, as well as still a gas station sometimes paired with his own shop or On the Run. The former Mobile headquarters in Fairfax County, Virginia, is used as an ExxonMobil downstream headquarters until 2015 when ExxonMobil consolidates employees into a new corporate campus in Spring, Texas.
Video Mobil
Histori
After the outbreak of Standard Oil in 1911, New York Standard Oil Company, or Socony, was established, along with 33 other successful successors. In 1920, the company registered the name "Mobiloil" as a trademark.
Henry Clay Folger was the head of the company until 1923, when he was succeeded by Herbert L. Pratt. Beginning on February 29, 1928 on NBC, Socony Oil reached a radio audience with a comedy program, The Soconyland Sketch, written by William Ford Manley and featuring Arthur Allen and Parker Fennelly as a New England rural population. Socony continued to sponsor events when moving to CBS in 1934. In 1935, he became a Socony Sketchbook, with Christopher Morley and the orchestra Johnny Green.
In 1931, Socony joined the Vacuum Oil to form Socony-Vacuum.
In 1933, the Socony-Vacuum and Jersey Standard (which has oil and refinery production in Indonesia) combined their interests in the Far East into a 50-50 joint venture. Standard-Vacuum Oil Co., or "Stanvac," operates in 50 countries, including New Zealand, China, and the East African region, before being dissolved in 1962.
In 1935, Socony Vacuum Oil opened a gigantic Mammoth Oil Seaport on Staten Island that has the capacity to handle a quarter of a billion gallons of petroleum products annually and can move oil from tankers and barges
In 1955, Socony-Vacuum changed its name to Socony Mobil Oil Company. In 1963, they changed their trade names from "Mobiloil" to "Mobil", introduced a new logo (created by New York graphic design company Chermayeff & Geismar). To celebrate the 100th anniversary in 1966, "Socony" was removed from the company name.
From 1936 to 1968, Mobil sponsored an economy that was run annually (except during World War II) where domestic automakers from various manufacturers in some price and size classes were driven by light-footed drivers on cross-country. The Economy Run came from Gilmore Oil Company of California in 1936 (purchased by Socony-Vacuum in 1940) and later became Mobilgas Economy Run, and then Car Economy Run. The cars are driven in a run economy driven with gasoline Cars, and Mobiloil and lubricants are also used. Vehicles in each grade reaching the highest fuel economy numbers were awarded the coveted title as the winner of Mobilgas Economy Run.
During American involvement in World War II, April 29, 1942, Socony's untouchable tanker, named Mobiloil, was drowned by a German U-boat (German Type IX submarine U-108 captain by Klaus Schlotz), and all 52 people survived after 86 hours of floating in the lifeboat. Socony-Mobil was ranked 86th among US companies in the contract value of World War II military production.
For years, Mobil was among the largest gasoline and motorcycle sellers in the United States and even topped the charts during the 1940s and most of the 1950s. Various Car products during the Socony-Vacuum and Socony-Car years include Metro, Mobilgas and Mobilgas Special gasolines; Mobilfuel Diesel, MobilHeat and heating Oil-Car, Kerosine Car, Lubrite, Gargoyle, Mobiloil and Mobiloil Special motor oil; Mobilgrease, Mobillubrication, Car Upperlube, Freezone Car and Antifreez Permazone, Mobilfluid automatic transmission fluid, Premiere Car tires, Stop-Leak Car, and Lustrecloth Car, among many others.
In 1954, Mobil introduced a new and better Mobilgas Special in response to new car trends backed by high compression engines demanding higher and higher octane gasoline. The latest formula from Mobilgas Special is advertised as offering "Tune-Up in Every Tankful" due to a combination of chemicals known as "Power Compound Cars" designed to improve power, check pre-ignition ping, spark plugs correctly shot, stalling and combat control gumming carburetor. Then the Mobil campaign advertises Mobilgas as "New Car Petrol" after extensive testing during the annual Mobilgas Economy Launch.
In 1962, a line of gasoline products marketed as Mobilgas and Mobilgas Special were branded as Regular Cars and Premium Cars in a move to emphasize the short brand "Mobil" in promotional efforts, although Mobiloil continued as a word until the 1970s. After several years of advertising gasolines Mobil as "Megatane" -rated and as "High Energy" gasolines, Car started, in 1966, to promote both Regular and Premium fuels as "Gasoline Detergents", due to the entry of additives designed for clean carburetors and various internal engine parts. During the early 1970s, Car ran a TV commercial featuring a character known as "Mr. Dirt" to show the damaging effects caused by dirt on an automotive engine where a Gasoline Detergent Car tank can provide a cure and prevention against any damage that could occur. causing costly repairs.
When the car switched from carbureted to fuel injection engines during the early to mid-1980s, and the detergent additives that exist in most of the available gasoline proved insufficient to prevent injection blockage, leading to mobility problems, Mobil received an award from General Motors and other automakers to improve the detergency of Super No Bersaing gasoline in 1984 to prevent the formation or deposit build-up of injectors but also eliminate the existing sediment as well as in normal driving. In the late 1980s, Mobil sold fuel stations in Norway, Sweden, and Denmark to Norsk Hydro, which turned them into Hydro stations.
William P. Tavoulareas was President of the Car Company until successfully by Allen E. Murray in 1984.
The car moved its headquarters from 150 East 42nd Street, New York City to Fairfax County, Virginia, in 1987. That same year, Mobil sold almost all its stations in Western Pennsylvania (including Pittsburgh) to the recently launched Standard Oil of Ohio ). wholly acquired by BP) and the franchise contract terminated with the remainder of the station in the area, Car brand withdrawal from the area for 29 years until the Uni-Mart location in Coraopolis, Pennsylvania began selling Gasoline Cars in 2016.
In 1998, Mobil and Exxon approved the merger to create ExxonMobil, which was completed on November 30, 1999. Lou Noto was Chairman of the Car at the time of the merger, and Walter Arnheim was treasurer.
Maps Mobil
Car brand
The car continues to operate as the main trademark of ExxonMobil in ExxonMobil Fuels, Lubricants & amp; Specialization Division. Many of its products feature the symbol of a red winged Car, Pegasus, which has been a trademark of the company since its affiliation with Magnolia Petroleum Company in the 1930s.
Car Brands now mainly cover a wide range of automotive, industrial, aviation, and marine lubricants. For historical reasons, Mobil brands are still used by Mobil service stations and for fuel products (gasoline, diesel, heating oil, kerosene, aviation fuel and marine fuel).
There are four major sub-brands Car:
Gasoline Car
Cars are major retail brands of ExxonMobil gasoline in California, Florida, New York, New England, the Great Lakes and Midwest. Car brands are also used to market gasoline in Australia, Canada (since 2017), Colombia, Egypt, Guam, Japan (until 2020), Malaysia (until 2012), Mexico (starting around the first quarter of 2018), New Zealand and Nigeria.
Car Brands have a significant market presence in the following metropolitan areas:
The car shop has made an increase in presence in Arizona. It grows in size in the Phoenix area from less than 5 stations to over 20. The car shop has also made an increase in presence in Northwest Oregon and Southwest Washington areas.
Exxon is the premier brand throughout the United States, with the highest concentration of Exxon retail outlets located in New Jersey, Pennsylvania, Texas, Louisiana (Mainly New Orleans and Baton Rouge) and in Mid-Atlantic and Southeast countries. Esso is the premier gasoline brand of ExxonMobil around the world. Both Esso and Mobil brands are used in Canada (since 2017), Colombia, Egypt, Japan (until 2020), and formerly Malaysia, where they were branded to Petron in 2013.
Mobil 1
Mobil 1, the successor of Mobiloil brand, is the brand name of ExxonMobil. It was introduced in 1974 as a 5W20 multi-grade viscosity synthetic motor oil. This brand now includes multi-grade motor oil, oil filters, synthetic grease, transmission fluid, and gear lubricant. The Esso and Exxon motor oil brands have largely been discontinued.
Delvac Car
Car Delvac is a variety of heavy duty lubricants designed for commercial vehicles. This range includes engine oil, transmission fluid, drivetrain lubricant and various greases.
Car Industry
Industrial Car is an ExxonMobil sub-brand for marketing oils and greases used in industrial applications. The main product lines are Synthetic Mobil Mobil SHC and Grease Car Grease.
Former Car brand
Gas Station Discounts
Cars that recruit lots of stations to discount Hi-Val gasoline brands, Reelo and Sello after a huge price increase after the 1970s oil crisis made a large number of consumers very price conscious. The stations were converted to a Car station that sells shop items in the station lobby, while bay service is leased to customers for self-made car repairs. These brands were discontinued in the 1980s, after the gasoline market recovered.
Convenience Store
The car expanded the sales of first-class convenience stores pioneered at its discounted petrol station under the Mobil Mart brand. The car continues to refine and increase its store offerings with the C-store On-the-Run brand, which proves much more popular. On-the-Run is sold to Alimentation Couche-Tard, operator of the Circle K chain store. Multiple On Track locations are sold to 7-Eleven.
Car Travel Guide
The Car Guide is an annual book of hotel and restaurant recommendations based on a system developed by Mobil in 1958. It rated businesses from one to five stars according to the quality being assessed. In October 2009, ExxonMobil granted the brand license to the Forbes magazine, which rewrote various appointments, for example, the Forbes Travel Guide, the Forbes Five Stars, and so on. Forbes launched a revised version of various guides at the end of 2009.
Lukoil transaction
In 2000, Lukoil purchased the remaining assets from Getty Oil and began to open the Lukoil station in the US in 2003. Most of the US Lukoil locations were converted to Getty stations, though some were also converted into Mobile stations purchased from ConocoPhillips when the company left the Northeast.
In the spring of 2004, Lukoil purchased 779 Car Gas stations throughout New Jersey and Pennsylvania, and in 2005 began to transform them into a brand of Lukoil. Most of New Jersey Car locations are converted to Lukoil stations.
UK Car
The Vacuum Oil Company began selling lubricants in Europe in the late 19th century. In the 1930s, Mobiloil had become one of the major brands. The car gradually expanded its operations into fuel retailing as well, and opened its first UK service station in the early 1950s, after a wartime POOL monopoly was dissolved. The car grew to become the seventh-largest gasoline brand in the UK, supplying 1,990 outlets in 1965, and claimed in the mid-1960s to become the first company to operate 100 self-service stations. As well as its downstream interests, the Car is active in the North Sea and operates an oil refinery in Coryton (opened in 1953), at the mouth of the Thames. In 1996, Car fuel operations in Europe were placed in a 70% joint venture owned by BP, and the Car brand disappeared from the service station. The car continues to sell lubricants through BP and independent service stations. After Car merger with Exxon, in early 2000 BP acquired all retail assets of gasoline and Coryton refineries (but sold it to Petroplus in 2007). The car again became a brand of pure lubricant in Europe, and became a premium-quality oil sold at the Esso service station.
Australian Car
The Vacuum Oil Company began operations in Australia in 1895, introducing its Plume brand in 1916. The Flying Red Horse logo (Pegasus) was introduced in 1939, and in 1954 the Plume brand was replaced by Mobilgas.
The Australian Car Company office is in Melbourne. In 1946, Mobil began construction of a refinery in Altona on the western outskirts of Melbourne, which initially produced lubricating oil and asphalt, before producing motor vehicle fuel in 1956. It is still in use. The second oil refinery in Port Stanvac, south of Adelaide, began operating in 1963, but was shut down in 2003. The car started plant removals in July 2009, along with site improvements.
In 1990, Mobil acquired the Esso Australia service station network. On May 27, 2009, Caltex Oil Australia Ltd. announced it will acquire 302 Mobil service stations in Melbourne, Brisbane, Sydney and Adelaide, with the approval of the Australian Competition and Consumer Commission. The ACCC then announced its opposition to the takeover, citing possible fuel price increases due to reduced competition.
On May 27, 2010, 7-Eleven announced that it has acquired the entire Australian network at 295 service stations. At the same time, it was announced that 7-Eleven had sold 29 South Australian service stations to Peregrine Corporation. The acquisition of Peregrine will see Car sites in South Australia renamed On the Run stores, but they will continue to be supplied by Mobil. The company remains a supplier of Australian auto fuel and 7-Eleven car products. Renovations and store openings since 2013 have incorporated prominent Car logo placements (as advertised fuel suppliers), usually under the 7-Eleven logo on the main nameplate as well as at the gas station.
New Zealand Car
The car is New Zealand's oldest oil company with commercial operations since 1896. It first operated in New Zealand under the brand name Petroleum Standard which sold kerosene in the 1870s. Beginning in 1896, Vacuum Oil of New York established a marketing office at Featherston Street in Wellington that sold oil lamps and oil harness. This brings extensive production, marketing and collective management skills that bring great advancement in business organizations. The unrivaled mineral oil products companies and related services quickly dominate the market.
When New Zealand began to pick up cars in the early twentieth century, Vacuum Oil expanded into the oil refining business. Its marketing network and fleet are growing as it extends its range of operations. The Company continues to meet New Zealand's fuel needs throughout the First World War which holds about eighty-five percent of the market. However, after the war, Vacuum Oil began to face a very strong competition from a number of multinational oil companies that began to set up operations in New Zealand. Among these competitors is the Atlantic Oil Company, one of ExxonMobil's history companies.
Atlantic Union was purchased by the New Jersey-based Standard Oil Company, which would later become Exxon, and its Eastern interests combined with the Socony Vacuum Oil Company to create Standard-Vacuum Oil Company. The new company continues to operate in New Zealand under the brand name Vacuum and Atlantic Union.
On November 30, 1999, Exxon Corporation and Mobil Oil Corporation merged with Mobil Oil New Zealand Limited which is now owned by ExxonMobil's new entity. The company currently owns a 17.2 percent stake in New Zealand Refining Company Limited which operates an oil refinery at Marsden Point near Whangarei town. It supplies about twenty percent of the total fuel market in New Zealand, with most of its products sourced from the Marsden Point refinery. Mobil Oil New Zealand Limited operates over one hundred and fifty locations throughout the country either as a Car owned station or as a franchise. It also operates six storage locations nationwide that maintain a reputation as the dominant petroleum company in New Zealand.
Greek Car
The first petrol station Mobil in Greece opened on March 4, 1955. Until 1970 has opened about 100 gas stations of the company. On March 1, 1999, the Car closed the remaining gas station in Greece.
Japanese Car
Established as Mobil Oil (Japan) in 1962 with the Standard Vacuum division in Japan. Exxon Mobil Merger with Esso Oil will join Exxon Mobil Japan but will be sold to TonenGeneral Oil in 2012 EMG Marketing will be merged with the company in January 2017. It is merged with JX Nippon Oil & Energy in April and the company becomes JXTG Nippon Oil & amp; Energy. Car Brands will be maintained for a while.
Cars in Canada
In April 2017, the Loblaw Company sold its network of 213 gas stations (all connected to various grocery stores) to Brookfield Business Partners. Brookfield announced that it will license the Mobil brand of its ExxonMobil Canada subsidiary, Imperial Oil, to be used at these locations, making them siblings of the Esso gas station network. As part of the sales agreement, Mobil stations continue to offer Optimum PC Loblaw's rewards program; the following year, Imperial Oil announced a separate agreement with Loblaw to also adopt the Optimum PC in the Esso chain which began in June 2018.
See also
- Car Showcase Network
References
External links
- Official website
- Exxon Mobil company website
- The Car Industry official website
Source of the article : Wikipedia
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